Rebelo, João and Muhr, Dorli (2012): Innovation in wine SMEs: the Douro Boys informal network. Studies in Agricultural Economics, 114 (2). pp. 111-117. ISSN 2063 0476
|
PDF
Download (613kB) | Preview |
Abstract
Globalisation needs to be perceived by wine small and medium enterprises (SMEs) located in wine regions characterised by a terroir model as a challenge and an opportunity to innovate. The aim of this paper is to present a business strategy that can be adopted by wine SMEs located in regions with high production costs and where tradition and innovation are relevant factors to be introduced in the decision process. To achieve this goal, the case of five small wine producers (Douro Boys), located in the Portuguese conservative Douro Demarcated Region (DDR), that are adopting an informal horizontal network is presented. The conducted analysis allows us to conclude that Douro Boys is a very simple and informal structure of prospectors, with a high culture of innovation, searching for niches in international wine markets.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Douro, wine, small and medium enterprises, organisational strategies |
| Subjects: | Q - Agricultural and Natural Resource Economics – Environmental and Ecological Economics Q - Agricultural and Natural Resource Economics – Environmental and Ecological Economics > Q00 - General |
| Depositing User: | István Ady |
| Date Deposited: | 14 Feb 2018 13:07 |
| Last Modified: | 14 Feb 2018 13:07 |
| URI: | http://repo.aki.gov.hu/id/eprint/2207 |
Actions (login required)
 |
View Item |
